Some of you reading this may not be old enough to remember, but there was a time when a new Windows release would be An Event. Devotees would camp outside stores for days beforehand. It was a positively iPhone-esque phenomenon.
The beauty of digital marketing is that it allows you to gain a complete understanding of which digital marketing tactics are flourishing along with which tactics are simply proving a waste of valuable resources.
We’re already halfway through 2015, and in the last few months we’ve seen many trends come and go. What has not gone, however, is the deliberate movement to get back to the basics without unnecessary features.
Google's launch of the Mobile-Friendly Algorithm almost set the world of SEO on fire. Digital marketers, SEOs, web designers and developers were preparing their torches and pitchforks for an Apocalypse of unforeseen magnitude as Google were stating the update would have a bigger impact than Panda and Penguin combined.
Facebook has introduced new tools that will give its publishers even more customization options when distributing their videos, in their effort to grow into a serious competitor for YouTube and make their website a one-stop shop for all types of content.
It’s an age-old story. File meets computer, computer wants to introduce file to its smartphone, computer can’t find the right feature for that. File transfer between PC and mobile plagues us at work, home and at school — but there are answers.
It’s nice to think that this massive 60-port USB charger will eliminate the battles over available power outlets in your home, allowing everyone to charge all of their mobile devices at the same time. In reality, though, it’s probably only going to buy you a couple of years of sanity before you run out again.
Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. Sure, maybe you can finagle a big sale or trick a Russian spy or two, but one day you'll wake up and have no idea how your company got from A-to-Q -- it’s supposed to go from A-to-B, remember?